Are you Ready to Strike While the Iron is Hot?

I don't often use my personal blog to give insight into the music industry, but I'm going to this time.

Last night on the season finale of Criminal Minds, the final scene of the show was a touching, poignant moment where the character of Emily Prentiss was basically saying goodbye to her team-mates after 6 years on the show. As the scenes are rolling there's an amazing voice singing the perfectly picked song that had words that made that farewell even more emotional.

Pretty much as soon as the show was done, myself and seemingly a lot of other people got onto a computer and starting searching for this song called "As it Seems". It turns out it's by an unknown singer named Lily Kershaw. Upon searching her name last night, very little came up for results aside from a MySpace page from how many years ago. Further to that, under the "music" tab of her MySpace page, she has no songs posted whatsoever, including this one.

My point is, here is an artist who clearly is missing an incredible opportunity. Today everyone wants to know everything about her, but there is nothing current out there "marketing" this singer/songwriter. All those years that she's spent crafting her art and to be given this song showcase on such a hit show, and she may not be able to strike while the iron is hot. In the music business, 15 min of fame is just that, and if she wants to capitalize on it, she's going to have to hurry to get an updated website, pics, etc.

I suspect Lily Kershaw's life today, is not the same as it was yesterday. The moral of the story moreso directed at my music friends still trying to catch their break is: you never know when someone will want to find you, or more about you. Ensure that you've got an updated website, that all content is current, that your latest songs are posted, your contact information is current and that it looks good. The other thing is, ensure there's a consistency in the look and sound between all social media you're utilizing. I've seen some artists maintain a MySpace page that they never update, it's different from their ReverbNation look, and what they're doing on Facebook doesn't seem to be in line with what they're doing everywhere else. You may not have the big record deal, but you have all these tools out there with technology these days to market yourself like a rock star. So just do it!

Tia